Case Study

Increasing traffic year after year

Objective:

Do-It Corporation wanted its main website and its e-commerce site to attract increasing traffic and sales on an ongoing basis.

Insight:

PBI redesigned and converted Do-It’s corporate site to an easy-to-use content management system (CMS), incorporated its e-commerce site into the CMS system, drew visitors with e-newsletters, leveraged an ongoing Google AdWords campaign and performed regular site updates/upgrades.

Results:

Over three years of tracking, overall traffic increased 65% and page views 123%. Searchers using the keyword “hang tab” rose from 62 the first month to 278 the most recent month. After the e-commerce site was converted, sales rose from 46 items the first month to 120+ items the most recent month — with an average 5x increase in revenue.