Case Study

Striking Gold in Latin America

Objective:

Getman Corporation builds diesel underground mining equipment. It wanted to strategically expand its international sales.

Insight:

Through Web tracking and analytics, we helped Getman identify which countries had the most interest in Getman equipment. We then recommended an AdWords™ program (paid advertising on Google™) that used keywords and AdWords text ads written in Spanish, Portuguese, Polish, German, French, Russian, Chinese and English. Links from the AdWords ads went to Getman landing pages written in the corresponding language.

Results:

In the first six months after launching the AdWords program, Getman’s website visits quintupled. Two-thirds of the visitors were from Latin America; 90% of them were first-time visitors. Based on the high visitorship from Latin American countries, we helped Getman translate its website into Spanish to improve sales relationships.