Greater insights greater results
PBI does more to focus on you and your marketing goals
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Some agencies do just one thing well. Our decades of experience cover the gamut of marketing communications. So you don't have to coordinate work from different shops: one that does your website, one that does your brochures, another that handles media placement, etc.
You also don't have to pay commissions or markups on purchases, so we're unbiased and able to pick whichever media work best to reach your goals. That's how we help clients persuade their audiences and reach their objectives using a wide range of channels.
See what makes our services different. Contact us to get started.
Interactive
We understand that your website and other e-marketing efforts should fully integrate with your overall marketing program. Starting with an Internet Marketing Plan (IMP), we make sure your interactive marketing delivers by filtering lots of visitors down to hot prospects. A content management system (CMS) lets your staff easily make site changes. A tracking system allows site changes based on visitor behavior, identifies anonymous visitors and measures conversions so you know if it's working. And you can complete your site in phases so it grows over time to meet future challenges.
Strategy
Many agencies focus only on gaining you new customers. But we know that your job extends far beyond that initial purchase. Your brand relationship should start the moment your customer knows you exist and not stop, even after the end of your product's life. We communicate your brand to customers at every contact point throughout their entire experience with your product to reinforce a continuous buying cycle that turns your customers into loyal supporters.
Media relations
We leverage the power in numbers of all our clients to give you more clout with media outlets and more buying power for media space. You'll see what works in free or paid media to increase effectiveness in the other. You'll get recommendations and then decide whether or not to proceed and pay a fixed monthly amount for monitoring paid and unpaid media opportunities. And you'll benefit from pooled contacts and resources to maximize your coverage.
Creative
Because you're the expert on your product, market and customers, we make you central to all creative decisions. That includes gathering information from you and then defining the opportunities and direction in a creative brief that you approve. You then select from creative concepts before production. For maximum efficiency, we make the best use of your in-house capabilities. Because you are involved in the entire process, you know your creative will hit home and move your audience to action.