Case Studies
Our goal isn’t to win awards. It’s to win you market share. We concentrate on how best to define your marketing objectives and then develop and follow a plan to get you there. So you achieve real, quantifiable results that boost your bottom line.
View project case studies below to see how clients from a wide range of industries have won marketing victories that exceeded their expectations.
Contact us to see how we can help you achieve victories for your company.
Going the extra mile to save
Objective:
The Upper Peninsula Travel and Recreation Association (UPTRA) wanted to lure Midwestern vacationers, but pricey media markets prevented UPTRA from maximizing its reach.
Escalating employee grumbling
Objective:
PRAB, a manufacturer of scrap metal and fluid management systems, needed to increase inquiries for its DualPack™ briquetting system during a languishing metalworking economy.
Convincing customers to embrace cloud computing
Objective:
Enterprise Resource Planning (ERP) software from B&L Information Systems helps foundries, die casters and related operations operate more efficiently. B&L needed to show how its cloud-based software benefits every role in a business.
Making a strong entry into an unfamiliar market
Objective:
Freedom Finishing, Inc. needed new markets for its powder coating business after a prolonged slump in Michigan's manufacturing industry. The company launched a line of custom patio furniture, but needed help breaking into hotel, restaurant, corporate and college sports markets.
Promoting a healthy addition to a product line
Objective:
Raspberry Med makes modular wall systems, charting and storage products for health care environments and wanted to launch its newest product, Encore. The new wall system added several benefi ts to complement the company's other system, Concert, including a lower price and greater fl exibility to customize.
Reaching niche markets for record sales
Objective:
Ausco needed to increase sales of its off-highway braking systems by reaching many niche markets, including mining, recreational, agriculture and more.
Revealing hidden ways a website is attracting new customers
Objective:
Vail Rubber Works, Inc., maker of roll covers for metal, paper and other industries, wanted to better allocate its marketing dollars to ensure the best return ... especially from its website. But its Web tracking couldn't give a complete picture of how well the site was converting visitors into customers.
Communicating vital benefits to hit the mother lode
Objective:
Ausco Products Inc., manufacturer of off-highway braking systems, wanted to promote its new 1218 brake for mantrips (personnel transports) used in mining. The fully enclosed brake had big benefits, including improved safety.
Tuning into bigger media savings
Objective:
Budget cuts forced Lake Michigan College (LMC) to slash its advertising dollars and move its media buyer to another position. The college needed help maintaining a radio presence to encourage class registration ... but now with a budget that was thousands less.
Harvesting a new market
Objective:
Ausco Products Inc. needed to increase sales in the agriculture market of its new 92 Series off-highway braking system for towed farming equipment.
Getting thousands to like you
Objective:
Silver Beach Carousel needed a cost-saving way to broadcast its upcoming events and fundraisers quickly and easily to its primary target audience of 20-mid-40 year-old parents in Michigan, Indiana and metro-Chicago.
First Time in History
Objective:
When the Silver Beach Carousel Society designed its new carousel, it wanted to showcase the area’s rich history on the rounding boards that circled the top of the musical machine. Rounding board scenes are typically hand-painted by carousel artists. So we were asked to provide reference photos for the paintings.
Increasing traffic year after year
Objective:
Do-It Corporation wanted its main website and its e-commerce site to attract increasing traffic and sales on an ongoing basis.
Cut Contact Costs
Objective:
The Economic Club of Southwestern Michigan annually presents some of the world’s most renowned individuals to its members. But rising speaker fees were causing membership dues to climb steeply, so The Club wanted to cut its processing costs.
Striking Gold in Latin America
Objective:
Getman Corporation builds diesel underground mining equipment. It wanted to strategically expand its international sales.
Here Come the Brides
Objective:
St. Joseph, Michigan is a wedding destination along Lake Michigan. One of the city’s reception venues, The Heritage Museum and Cultural Center, wanted to increase its offseason as well as its Friday and Sunday reservations.
Exhibiting an award-winning look
Objective:
The Heritage Museum and Cultural Center in St. Joseph, Mich., wanted a fresh look for its newest exhibit, Working Waterfronts, to help differentiate it from previous exhibits and better engage visitors.
Blazing a trail for more visitors
Objective:
Lake Michigan Shore Wine Country is home to more than a dozen wineries and tasting rooms. Collectively the wineries wanted to increase their brand awareness online, compel people to download a trail map and increase attendance at their winery tours, festivals and events.
Drilling for “hot” prospects
Objective:
Muskegon Tool Industries, Inc. has a small sales force. It needed a cost-effective way to generate more sales leads by increasing its brand awareness among manufacturers who needed customized precision tooling – delivered fast.
Round Up More Visitors
Objective:
Silver Beach Carousel opened with much public fanfare in 2009 and quickly became a top destination in Southwestern Michigan. The opening created a need to rework the website. Previously the site focused on the Silver Beach Carousel Society and generating donations to build the carousel. Now it needed to promote the whirl of fun happening at the carousel year round.
Converting anonymous website visits into solid leads
Objective:
PBI knew we could extract more useful information from SELECT Product’s Web data to equip its sales reps with more and better leads.
Turn “Brand New” into “Brand Equity”
Objective:
Shadowland on Silver Beach was a brand-new, top-notch reception/meeting venue located in the heart of one of Southwestern Michigan’s leading tourism destinations – Silver Beach. But because it was new, many people weren’t aware that it existed. So how could they increase meeting and party reservations with a small promotional budget?
Google Magnet for Tourism
Objective:
Southwestern Michigan Tourist Council needed a new Internet identity to keep pace with its ever-growing popularity and reputation as a top online destination for regional tourism information.